HSI Health Service innovations

STRATEGIC CONTENT MANAGEMENT can be the most powerful business promotional asset for your professional legacy! It is also the core deliverable behind any presentation that distinguishes your achievements for others to follow. A well-planned messaging campaign portrays your dominance within your craft while forging a compelling voice for your values and your passions within your trade.

In the arena of publicity or reputation building, CHAMPIONS OF INDUSTRY employ the philosophy of legacy-building through strategic messaging, dynamically advancing their reputation and public appeal. A well-planned narrative presentation may vastly lead to new business relationships or the expansion of their market reach for their product or service. Presenting directly to a community or industry as a ROLE MODEL or ADVOCATE in support of public interest often achieves great attraction from a wider set of audiences. A popular approach is through an EDUCATIONAL CAMPAIGN -nobly imparting valuable field-based knowledge (not a sales pitch) from one's own unique insights. Aptly described as "building a congregation", an educational forum has led to generating major followers and the advancement of a speaker's public appeal as a trusted industry leader, converting guarded skepticism into loyal subscribers.

PUBLISHING YOUR LEGACY IS BRANDING 101
A powerful and distinctive way to preserve your achievements and leadership is through the production of a professional textbook. Join the society of luminaries who earn industry acclaim by showcasing their expertise and establishing technical or academic distinction in the field. A textbook raises the bar of your marketability while opening doors to new opportunities. A well-crafted textbook can add prestige and credibility to your work while serving as a benchmark for your brand and the prominence of your unique vision. Publishing can also help to raise your visibility by fostering positive media coverage for your business.

READY FOR THE STAGE?
In a recent public speaker review, the late Steve Jobs (Apple Inc., Pixar, NeXT) was recognized as one of the "most effective presenters of all time... and a master storyteller with the art of delivery". Speaking coaches and content writers have modeled after such speeches of celebrity speakers like Mr. Jobs' master delivery and compelling content for on-stage/media distribution.

Polishing your public speaking skills in conferences often helps advance one's career goals. Skillful delivery of your bold message separates you from your competitors in your industry. Combining this with skillful speech writing and professional scripting for public presentations provides a powerful reflection of your authority on the topic you are presenting. Platforms like on-stage or video seminars where you are featured to share important information to your target audience offers a direct connection between you and your intended market or work environment.

"To motivate people en masse is about having the right topic, a powerful platform and a solid team to promote the venue. Alongside my history as a college professor, the group managing my TedX Farmingdale presentation gave me incredible new insight and guidance about broadcast presence, on-stage delivery and a much deeper understanding about how to engage the audience. Getting recognized doesn't just happen- a lot really goes behind the scenes!" - Professor Noelle Cutter.

ENGINEERING YOUR PRESENCE - DIGITALLY!
Igniting the energy momentum (otherwise known as THE BUZZ) of getting the right word out about YOU and broadcasting your message has never been easier and more affordable with today's digital media. With a professionally managed and coordinated launch of your online presentations, you can expand your existing base, find untapped markets or elevate your brand within your industry through sensible programing. ss

As the web continues to help launch countless brands, legends and industry "rock stars", it's time to drive your 'superpower' through this organic media stream and get the global attention your great work deserves. Connect with your ultimate audience with webinars, podcast interviews, one-click social media streams and video blogs, and earn measurable and share-worthy results with your on-screen presence!

MEDIA BUILDER 2.0	GET NOTICED!	PUBLISHING POWER
• Reputation 2.0 • Establishing your showcase • Text manuscript • Partnership Programs • Social Media Publishing (Stream) • Strategic Branding	• Marketing Audit/ Blueprinting • Social Media Posts • Lead Generation / Relationships • Live Events / Webinars (Mgmt) • Promotional releases (PR) • Guest presence in talk shows • Awards / Advisory roles	• Educational Marketing (Video productions) • Textbook project (expertise showcase) • Instructional How-To’s (content) • Relevant Content / Writing & Editing Svcs • Mailers / Newsletters • Articles, Journals and distribution • Feature presence/ Product Reviews

YOUR CAVALRY IS HERE!
For our clients, producing a full-charge messaging campaign also means having a well-managed publishing and broadcasting program. THE RIGHT WRITERS GROUP combines a PERSONALIZED ACTION BLUEPRINT with organic and STRATEGIC CONTENT to advance the appeal of your name… and your brand.

Our professional team is dedicated to structuring efficient packaging campaigns around your ideal voice. We take the time to review your past (marketing) efforts and study your industry’s trending communication programs. Our strategists carefully design the most logical yet creative path to achieving a realistic ‘touchdown’. From educational publications, industry conference presentations, video showcases and news/media programs, your ‘out of the box’ campaign partner will direct the spotlight to YOU as the leading crusader of your craft.

For more information about our STRATEGIC CONTENT MANAGEMENT program and how to recharge your public presence, contact The Right Writers today at: 516.603.1416

PART 2: RELATIONSHIP MARKETING

LEAD ENGINEERING & OUTREACH
So now that you've got a grasp on elevating your reputation, how do you convert this into business? Your campaign manager is also committed to finding you your next partners, alliances, network connections and referrals sources. We are MATCHMAKERS in the field of searching for SYNERGY starting with acquiring a complete understanding of your dynamics. Forming organic networks mean implementing a custom outreach campaign that includes “vetting” who’s who in your market while surveying surrounding markets for common strategies and other useful BUSINESS DEVELOPMENT
concepts.

LEAD GENERATION CAMPAIGNS
We can advance your relationship reach through the “viral” power of social media postings, educational materials, direct outreach / exchange to attract, connect with and draw in potential Joint‐Venture partners, referral partners, alliances or direct clients. Engagements will be limited to emails, social media messaging and initial appointment‐setting for phone/zoom meetings. Leads are data/lists built for deploying marketing materials but this campaign introduces preliminary materials tasked to build actual (targeted) relationships.

PARTNERSHIPS
Either use data collected from #2 or use current data to assess, engage and
form a new business‐driven relationship.
‐ For non‐competing entities: co‐marketing/co‐promotional
‐ For Medical professionals: direct marketing (promos to spark new business)
‐ For old patients: ask to get referrals / survey
* OTHER target groups are possible with this strategy

 REPUTATION 3.0: Assess prior investments (campaigns enacted) to drive new public recognition, attention from media and public + appeal old markets and new ones. Medical/healthcare related marketing is often driven by
credentialing from reputation campaigns. Drive popularity in search engines. Promote your BRAND through recent achievements and accolades that draw new eyes to your great work!

 REINVENT YOUR SOCIETY: By creating a community of professionals, the client becomes the trusted leader and driving force of all its members. Associations form a trusted bond/alliance that helps facilitate partnering from a familial setting.

 SOCIAL MEDIA BOOSTER TOOLS: Social media is today's viral (free) marketing superhighway + employing current tricks/trends. We produce a supplement of well‐ crafted custom posts such as video clips capture more eyes faster (and more safely) than billboards on the highway. Daily relevant content on topics such as pain, healing, chronic issues raise educational awareness to your product or clinical expertise.

PUBLIC EDUCATION

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